(2018 - Present)

I founded Nebulous in 2018, specializing in creative direction, brand strategy, and visual design for startups and established national brands. I specialize in branding and identity development, go-to-market (GTM) strategy, product marketing, video production, and visual design execution for websites, mobile apps, activations, packaging, and digital experiences. I’ve collaborated with notable clients such as Uber, Adobe, Evernote, Virgin, and various startups, delivering impactful branding initiatives and creative campaigns. I ensured timely, budget-conscious, and high-quality delivery of all products and experiences at the agency.

2020 - 2023

I established and lead a versatile team dedicated to elevating the Glowforge brand experience. My responsibilities include supervising brand marketing and creative execution across the Glowforge brand. I collaborate with in-house teams to develop brand strategy, product marketing, user experience design, visual design, and content creation across the Glowforge ecosystem of products and services.

2015 - 2018

I led the brand and marketing teams, overseeing strategy, creative direction, and brand experience design. I crafted initial go-to-market strategies, managed brand and product marketing, and guided creative direction and user experience. In addition, my responsibilities included managing PR efforts and brand partnerships for growth and heightened brand awareness.

2009 - 2015

As Co-Founder and CMO, I drove the development of the brand, product marketing, sales channels, and customer experience since our inception. I directed the GTM strategy, brand and product marketing, customer experience, and creative direction, leading to a globally acclaimed reputation for the Adonit brand and product offering with annual revenues of 50M+ and distribution in over 150+ countries. In my tenure we grew the team to more than 150 employees and instituted offices in Austin, Grand Rapids, and Taipei over five years to meet international sales, marketing and design requirements.